Efforts to ban the distribution of gift bags by hospitals is gaining momentum. According to Rachel Zimmerman, a reporter for The Wall Street Journal.com, “For some newborns, there’s no more lunch on the corporate dime.”
Deborah Kaplan, Assistant Commissioner for Maternal, Infant and Reproductive Health, announced that New York City public hospitals will be joining other hospitals nationwide in halting the distribution of gift bags containing infant formula samples to new mothers.
NYC’s action was prompted, in part, by data from a 2006 study by the Government Accountability Office that found lower breastfeeding rates among mothers who received free formula samples compared to those…


















