From Backroom to Mainstream to Runway
February 18, 2007 by Amy Spangler | no questions or comments
Britt Pegan and Cheryl Atkinson are among the many breastfeeding mothers who are taking breastfeeding from the backroom to the runway with a wide range of apparel designed with breastfeeding mothers in mind. Their products include everything from Lilypadz and Booby Tubes, to a line of clothing from Sweden called Boob.
According to Robin Eckler of the Globe and Mail, “Almost gone are the days when mothers felt compelled to drape a blanket over the heads of their nursing infants. Breastfeeding has gone public. Big time. And where there’s milk, there’s marketing.”
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