On January 12, Earth’s Best celebrated its 25th anniversary by ringing the NASDAQ Stock Market Opening Bell. Hours later, I was at the grocery store, standing at the register, watching the clerk slide each pretty little glass jar over the scanner. $1, $2, $3… $9… $18. I left the store with $30 less in my pocket and a (reusable) bag full of organic baby food. $30? I didn’t get more than a week’s worth, I thought to myself. But $30 is what it takes to feed my 8-month-old boy three square meals a day. Three square pesticide-free meals a day.
There’s definitely…


















